Met with the team last evening for a bite and massive collab session. The ideas and synergy that came about were just AMAZING.
I’m learning along with my team that building a movement like this is NOTHING like putting together your standard business venture where, basically, you have a defined product or set of products, a target consumer group & a numbers-based “model” & “marketing” plan designed and refined with the best way to get those products into said consumers hands in exchange for the bottom line …
The issues that this movement rallies around are socially complex, politically ambiguous and aren’t sequestered to one particular social or economic class in terms of their broader social impact.
The target is constantly moving. The cause of #JuvenileJustice & #CriminalJusticeReform is one that’s passionately advocated by many and fiercely opposed by even more. In this lane, in the realm of activism, one cannot measure forward movement only by interacting with those in agreement, rather, one MUST engage with the opposition for success to occur for that is the very nature of activism, to persuade hearts and minds, which takes guts, empathy, great patience and a genuine passion for the cause.
So I’m both thankful for & amazed at the brilliance & professionalism of the individuals who have been pouring everything they’ve got to this point to insure that going forward, while it is not and will not be easy, we will never lose. Thanks for everything Taylor, Sid and Amanda!
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